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  • 心行者计划圆满落幕,NORTHLAND继续顺心而行。
  • 乐彩网     2016nian,northlandpinpaifabuquanxinpinpaizhuzhang“shunxinerxing”,xieshoupinpaizhongguodiquxinjindaiyanrenwangluodan,qiangqianglianheaodiliguojialvyouju,gongtongqidonglexinxingzhejihua,zhizaigulihuwailvxingaihaozheshunxinerxing,buweimaoxianermaoxian,tiyanhuwaizhenzhengyuyue,lexiangshushihuwaishenghuo。


    顺心而行,开启户外新方式
         
         基于对户外市场的长期观注和对目标消费者的理性洞察,NORTHLAND品牌正式推出了“顺心而行”的品牌新主张,开启了户外生活新方式。在坚持户外根基的同时,尝试在旅行人群中占领新的心智和口碑,将2016年春夏主推产品蝉翼皮肤衣以及其他新品,融入到消费者的日常生活场景中。同时,通过与奥地利商务处、奥地利国家旅游局等官方机构的一系列深度合作,不仅强化了品牌的奥地利血统,也向中国本土消费者传递了欧式户外风情。

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        在短平快的互联网时代,传播平台对于品牌发声至关重要。NORTHLAND品牌以微信公众号、新浪微博、官方网站等自媒体为根据地,携手品牌中国地区代言人王珞丹以及奥地利官方机构等合作伙伴,广泛开拓包括APP、KOL、微信朋友圈广告、论坛等在内的时下最为火热的媒介资源。在线上平台多管齐下的同时,NORTHLAND品牌以翼阳伞、地铁广告为载体,在南京、北京、成都三地尝试了多种形式的创意媒体营销,获得了市场和业界的关注与口碑。

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    乐彩网    2016nian6yue1rizhi6yue8ri,northlandpinpaituanduixieshoupinpaizhongguodiqudaiyanrenjixinxingzhedashiwangluodan、aodiliguojialvyoujuyijihuodeaodilichuxingdajiangdexiaofeizhedengchuxingtuanduichengyuan,yiqitashangleshunxinerxingaodilizhilv。weigenghaopeihe16qiudongjichanpindetuiguanghexuanchuan,northlandpinpaibuyeliyongpinpaidaiyanrenwangluodanchuxingaodilidejihui,anpailetupianpaishetuanduiheyoukushipinpaishetuanduitongxing,duiciciaodilizhilvjinxingquanchenggenpai。weizuidahuajileichuanbosucai,tuanduitebietiaoxuanlebaokuolvxingchongfengyi、wufengyurongfu、huaxuefu、pifuyidengzaineide21kuanxinpinfuzhuang,genjumeiributongchuxingmudeditianqi、changjinghuanjinghehuwaiyundongjinxingdapeipaishe。

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        近期,NORTHLAND品牌团队也收获捷报。中国互联网和IT业界最成功的主流商业杂志之一《互联网周刊》发布了《2016数字营销案例发展研究报告》,NORTHLAND品牌因为“顺心而行整合传播项目”获得了智慧数字营销品牌主第六名,并作为特色案例第三顺位给予特别分享。心行者计划圆满落幕,NORTHLAND顺心而行的旅程却才刚刚开始。相信在大家的共同努力下,未来会更好。

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